Made To Stick Book Study
Our staff is reading a great book, Made to Stick by Dan Heath and Chip Heath. We had a great discussion today about how this book applies to so many aspects of our ministry and church. The most insightful discussion for me was around one idea: The Curse of Knowledge.

In a nutshell (whatever that means), the curse of knowledge is defined as our inability to recognize or remember that others do not know everything that we know. Once we know something, we find it hard to imagine what it was like not to know it.

When I think about this concept, there are many things that quickly come to mind for our church, but one jumps out more than all the others. As a follower of Jesus Christ, it is so difficult to remember what it was like when we were lost. In our community, there are thousands and thousands of people that are far from God and in need of a place and a people like Watermarke Church. If we do not keep every area of our church pointing to that as our target, then we end up forgetting what it feels like to be lost, and our church quickly ceases to stay focused on the core mission of the church.

Have you forgotten what is was like to be lost? Who is the one person or family that you are hoping to invite to Watermarke before the end of the year? We have to remember that we have the message that answers all of life's biggest problems: sin, sorrow, and death. And it is our job as a staff to create relevant and irresistible environments so that you can do your job - invest and invite and be involved. When everything is said and done, our relationship with Jesus (or lack thereof) will be the only thing that matters. Not just for us, but for everybody.

I hope is that Watermarke never becomes a church full of people that have forgotten what is feels like to live separated from Jesus Christ.